How to use Pinterest as a Beginner?
What is Pinterest & how is that work? If you are asking yourself this question, it means you are truly new to this platform. Therefore, I will explain everything (in detail) you need to know about Pinterest in a really simple way easy to understand even if you are a beginners.
On any platform you will find two types of users. It’s regular users & online marketers. Regular users are doing any activities any activity which are native to that platform. So on Pinterest this native activity for users is saving pins to nicely organize board on their account.
At the same times Pinterest marketers trying to get more eye balls on their content or products on Pinterest. So content creators are trying to always understand the platform, the algorithm and to get ahead of their competition to show their pins in the feeds of their followers or other people on the platform.
So now that you have a general overview of what people are doing on Pinterest. Let me focus on specifically what regular users are doing on Pinterest. Pinterest is use for discovering new inspirations on content and many cases Pinterest users have a buyer intent. People often look for ideas about their home decor, recipes, DIY projects and they do both things on Pinterest, they save their favorite ideas grouping them in to the boards.
And the second type of activity is going from a pin to websites. So people are not just saving pins to their boards. But they are also clicking through from Pinterest to other websites where they can get more information about the idea of the topic that the pin invite them to learn about.
And the content on Pinterest platform is visual. So all this images that you see on Pinterest are called pins. And most of the pins have link to source site. So here if we look through all pins, most of the pins will be link to some web sites. And if you close up the pin you will see that there is specific website where the pin is linked. And every pin on the platform has to be saving to specific board. A pin cannot exist without be in save a board.
Let’s take a look at the regular pin on Pinterest
Of Course, normally every pin would have an image. And that it will be linked to some website, not all the pins are link to the websites because sometimes people are just saving the ideas that are not link to anywhere or link is broken and then there is no link at all. And also pins are along with a pin description. And usually a pin description it’s what you will find right under the title of the board to which pin was saved.
When you are clicking on the pin it will in large the image and it will show it in full together with the description and with the title of the pin and all the information that comes from the website to which this pin is linked.
Pinterest Account Types
There are two types of Pinterest accounts. It’s personal and business accounts. Personal accounts the pin limit is 200,000 pins. On Business accounts currently there is no limit according to what Pinterest says. But usually on a personal account you don’t really need to save that many pins. At the same time as a owner of a business account you will probably saving lot more pins.
Now let’s have a look a Pinterest Boards.
So what is the Pinterest board? A Pinterest board is a collection of individual pins; it’s a way to organize of your ideas around one specific topic. So you can have board called Pinterest Marketing Tips, Blogging Ideas, Travel Destinations, Health & Fitness, Foody Lovers and any other ideas you want to save on your account. So in your Pinterest boards URL you will always find your username. You can see from below image that “Anji_How” username is in the URL of my board. You can see that I’m the only user contributing this board.
And there is another type of boards its called group boards. Group board has multiple contributors. There is still one group board owner and you can always see who is the group board owner in the URL of the board. So in this case all the other contributors also able to save pins to the board. So the pins that save to group boards will be shown in Pinterest profile of the main user of the group board.
Pinterest boards can be public and some boards can be secret boards. So this boards has a settings to be secret, so the pins that I saving to this board will not be shown in public and my followers will not see them.
In terms of Limit Pinterest has a limit of 500 boards per Pinterest profile.
Let’s will discuss what actually a Pinterest account includes.
A Pinterest profile contains your user name and in my profile you can see “Anji_How” is my profile name. If you go to Pinterest profile settings click edit, and you will see that you can change your display name and you can even change your user name at any time if you need to. And you can add some information about your profile, if you are using your profile to promote your business you could give some links as well.
Of course a Pinterest profile will include your profile photo. And also you can edit the look of your profile header. You can click on the pencil icon on the right side of your screen and then you can choose which of the boards you want to feature in this header or you can just feature the latest pins on your profile.
Now you might ask me, what is that mean on Pinterest if someone is following you. Unlike other social media platforms on Pinterest the interaction between users is not the main purpose of the platform. It’s more for discovering of ideas. But people can follow you on Pinterest.
For example some of the users have more than thousand followers. A personal account probably will not have that many followers, because you don’t have a verified website. So Pinterest users are not expecting that you will be constantly creating new content and saving new ideas related to the topic they are interested in. But anyway even a personal account can have followers, usually the number of followers will be lower.
So that changed into approximately Pinterest for regular users for personal profiles. But how you can use Pinterest to promote your business or bring traffic to your website. In order to do this you must have a business account.
If you are concern about the word business account on Pinterest and you are worry that you will have to pay to user than this is going to be a relief of you, business account on Pinterest are completely free and moreover when you own a business account for Pinterest it means that you are a content creator and pins save from your verified website or the social media that you claim on your account those pins are going to get additional distribution on the platform, a better distribution compare to pins saved by regular users.
So how can you use a Pinterest business account to improve your income?
- There are many ways most of the users driving free organic traffic, search traffic and viral traffic from Pinterest to their web sites. And monetize that traffic with adds on their sites.
- And people also driving traffic of their YouTube channels, so they use lot of pins that they published on their business account are linked to their YouTube videos.
- You can also sell products on Pinterest by linking your pins directly your products or your high cost affiliate products.
- You can even sell your services on Pinterest by linking pins to the page where your selling any kind of services.
- And of course you can promote ecommerce sites on Pinterest. So in this case you will have so called product pin types not just articles pins. Product pins will have price tags on them.
If you are not sure if you should use a personal account or business product on Pinterest, then well in my opinion it’s always works start in business account because then you can have one additional feature called Pinterest analytics. And it will show you what is the performance of your account on of the specific pins on your account and also as a owner of a business account you will get an access to Pinterest ads.
Maybe you will interest to refer our previous articles on What is Digital Marketing and how is it important for small businesses?, Complete Guide of Advertising vs Marketing & Sales and Our New Article about Get Free Traffic from Pinterest in 2020.